LoginRadius vs Auth0

At a glance

For a new or growing build, choose Auth0. It publishes prices, has a free tier up to 25,000 monthly active users, covers OIDC, SAML, OAuth and WebAuthn with mature SDKs, and handles both B2C and B2B. LoginRadius still makes sense for a marketing-led CIAM deployment that is already live and working, where the cost of migrating outweighs the gap. Most people asking this question are deciding whether to leave LoginRadius, and for developer-led teams the answer is usually yes.

Where each wins

Pricing reality (checked 2026-11-05)

Auth0's pricing page lists Free up to 25,000 MAUs, then Essentials from 35 dollars a month (B2C) or 150 (B2B), Professional from 240 or 800, both quoted at 500 MAUs, and Enterprise on quote. Annual billing is 11 times the monthly price. B2B Essentials includes 3 enterprise connections and Professional 5, with extra connections at 100 dollars a month each up to 30. Log retention runs from 1 day on Free to 30 days on Enterprise. Starting prices climb with MAU, so the bill grows with scale, and that is the recurring Auth0 complaint.

LoginRadius's pricing page shows Professional and Enterprise with no prices. It describes consumption-based pricing by MAU and a 14-day trial, with no free tier. Professional includes OTP MFA, passkeys, SAML, OIDC and JWT federation, one custom domain and a 50 requests-per-second core API limit. Adaptive MFA, federated SSO connections, fine-grained access controls, a HIPAA BAA, private cloud, consent management and 30-day audit retention are all priced add-ons. Get every add-on into the written quote, then compare both in the TCO calculator.

Ownership

Okta announced its acquisition of Auth0 on 3 March 2021 and closed it on 3 May 2021, in a stock deal valued at about 6.5 billion dollars. Auth0 is still sold as a separate developer product from Okta's workforce platform. If Okta's past support-system incidents, such as the 2023 help desk session token theft, worry your reviewers, harden your tenant and review its admin access. LoginRadius, founded in 2012 in Jaipur, is privately held.

Deployment and architecture

Both are managed services. Auth0 runs multi-tenant SaaS or Private Cloud, which is single-tenant and isolated but operated by Auth0 on AWS or Azure. You cannot self-host it. LoginRadius offers SaaS plus a single-tenant private cloud add-on, and its Enterprise tier lists choice of deployment model and multi-country deployment. Auth0's extensibility runs through Actions, which are code hooks in the login pipeline. LoginRadius leans on hosted, configurable registration and profile pages.

Migration notes

Going from LoginRadius to Auth0, Auth0 bulk imports take user JSON in files of up to 500KB each, so large stores need many jobs. Users keep their passwords only if the source hash algorithm is one Auth0 supports. Everyone else resets at first login. Confirm LoginRadius's export format and hash algorithm before you promise a no-reset cutover. Rebuild social connections, consent records and branded pages by hand, and run both systems in parallel until login success rates match.

Who should pick which

• Stay on LoginRadius: marketing owns identity, the deployment is stable, consent and profile management are the main requirements, and no engineering roadmap depends on identity.
• Choose Auth0: developers own login, you need B2B organizations alongside B2C, you want passkeys and published prices, and you can live with per-MAU costs.
• Look elsewhere: for self-hosting or flat pricing, see FusionAuth and Keycloak. For the wider field, see how to choose a CIAM platform and the best CIAM platforms.