Progressive Profiling
Collecting user profile data gradually over multiple interactions rather than in one long signup form, to reduce friction and improve conversion in customer identity.
Progressive profiling is the practical answer to a real tension: product wants profile data, growth wants a two-field signup. Collecting attributes at the moment they are needed, and only then, improves both conversion and data quality, since a user asked for a shipping address at checkout gives a real one. It also aligns with data-minimization obligations, because you never hold what you never needed.
See also: what is CIAM, consent management, social login, CIAM vendors
Related on Start with Identity
- GlossaryIAM
IAM stands for identity and access management: the policies, processes and technology an organization uses to make sure the right identities (people and machine
- GlossaryIdentity Orchestration
Identity orchestration is the practice of running login, registration, verification and access journeys as configurable flows that call several identity service
- GlossaryLocal Login Bypass
A local login bypass is any way into an SSO-protected application that does not go through the identity provider: an owner or admin account that keeps a passwor
- BlogAmazon says more than 500 million customers have turned on passkeys
Amazon updated its passkey announcement on October 20 to say more than 500 million customers have enabled passkeys, which it says sign in about six times faster
- PodcastOkta
Okta's 2023 interview series for product managers and marketers on using customer identity to build better experiences. One season, 14 episodes.
- PodcastState of Identity
Liminal's long-running interview show on the digital identity market, verification, and fraud. 358 episodes, with no new one since May 2024.