Strivacity

Overview

Strivacity is a Virginia-based CIAM platform offering no-code customer identity journeys for both B2B and B2C use cases, with built-in consent and risk signals. Founded by identity-industry veterans, it positions itself between the heavy enterprise incumbents and the developer-first tools, aimed at mid-market and enterprise brands that want fast deployment without a large engineering investment.

What it is good at

The no-code journey builder is the differentiator. Product and identity teams can design and change registration, login, and progressive-profiling flows without shipping code, which shortens time to launch and reduces engineering dependency. Built-in consent management and risk signals add fraud and compliance value out of the box, and supporting B2B and B2C in one platform suits brands with mixed audiences. It is a pragmatic middle option for buyers who find incumbents heavy and developer tools too low-level.

Where it falls short

As a newer vendor it has fewer very-large-scale references and a smaller partner ecosystem than the incumbents. The no-code orientation is a strength for journey design but less appealing to teams that want a fully code-first, API-driven workflow with deep extensibility. Deployment is SaaS-only, which will not satisfy strict self-hosting requirements.

Pricing

Subscription, quote-based, with no public self-serve tier. Model your scenario with the TCO calculator.

Best for, and who should look elsewhere

Choose it if you are a mid-market or enterprise B2B or B2C brand that wants no-code identity journeys with consent and risk built in. Look elsewhere if you want a fully code-first platform or need the deepest enterprise-scale references. Consider Auth0 for code-first breadth, Descope for another no-code flow builder, and WorkOS for B2B enterprise readiness.

Bottom line

A fast-to-deploy, no-code CIAM that fits mid-market B2B and B2C brands wanting journey flexibility without heavy engineering.