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Identity Verification

GBG

Founded 1989Chester, United KingdomPublic (LSE: GBG)Score 3.9/5Evaluated 2026-06-19Website ↗

Capability scores

Methodology →
Authentication
4.0
SSO & Federation
2.0
Authorization
2.5
Lifecycle & Provisioning
2.5
MFA & Passwordless
3.0
Governance & Audit
4.5
Developer Experience
4.0
Deployment Flexibility
4.0
Pricing Transparency
3.0
Support & Ecosystem
3.5

Scored 0–5 against a published rubric. Independent analysis, no vendor sponsorship.

Overview

GBG is a global identity verification and fraud vendor offering document verification, data-based identity checks, location intelligence, and fraud prevention across many markets. With a long history and strong presence in the UK, Asia-Pacific, and beyond, it serves regulated enterprises that need broad international coverage. Compare with other identity verification vendors.

What it is good at

Breadth of data and global coverage are the strengths. GBG combines document verification with extensive identity data and location intelligence across many countries, which is valuable for enterprises operating internationally where data-based verification (matching against authoritative sources) matters as much as document scanning. Its long track record and regulated-industry footprint suit banks, gambling operators, and telcos.

Where it falls short

As an established multi-product enterprise vendor assembled partly through acquisitions, the product set can feel less unified and more enterprise-heavy than the newer API-first entrants, and developer experience is not its main draw. Pricing is quote-based. Smaller teams wanting a quick self-serve check will find it more than they need.

Pricing

Quote-based, enterprise-oriented. Model the cost with the TCO calculator.

Best for, and who should look elsewhere

Choose GBG when broad international coverage and data-based identity verification are priorities for a regulated enterprise. For a developer-first self-serve check, see Stripe Identity; for a configurable all-in-one platform, see Sumsub; a global data peer is Trulioo.

Bottom line

A global, data-rich enterprise verification and fraud vendor with strong international coverage, best for regulated multi-market enterprises, less suited to lightweight self-serve teams.

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By SWI Community Team · Last evaluated 2026-06-19

Independent, community-driven analysis. No vendor sponsorship. Compiled from public research and community input and verified on a best-effort basis, so details may be incomplete or out of date. Scores are opinions, not advice. Trademarks belong to their owners; mention does not imply affiliation or endorsement. See the full disclaimer, or send corrections to community@startwithidentity.com.